Introducing the world's first skin care with Activinol Wrinkle Reversal Technology*. After 5 ground-breaking years in development, 2,500 tests and 3 U.S patents, Avon is proud to reveal its most extraordinary skin care breakthrough to date:
Anew Reversalist with Activinol Technology. What is Activinol Technology?
Wrinkles are the result of micro-injuries to the skin, a little like tiny cuts. When you get a cut, your body naturally produces Activin, a key molecule that helps the skin's repair process. Anew's exclusive Activinol Technology is designed to help complement the skin's repair process to dramatically reduce the look of wrinkles. Over 80% of women saw the look of wrinkles dramatically reversed † Anew Reversalist Night Renewal Cream.
Massage this silky smooth cream into skin every night after cleansing. Anew Reversalist is now available in Australia and New Zealand. * Based on Reversalist sales for countries launched at time of printing.
*Correct at time of going to print.
†Based on consumer-perception study 08-200 with 167 people. Results observed over time. | "We worked for 5 years to develop first to market Activinol Technology, creating a breakthrough way to help dramatically reduce the look of wrinkles‚" |  | Dr Dimitri Ptchelintsev, Avon Research & Development Strategic Alliances, New Technology |
|  | And coming soon...
Anew Reversalist Renewal Serum
Lightweight, concentrated serum designed to work in tandem with the Reversalist Night Cream to help maximise results. Skin looks dramatically younger and more radiant.
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